The Wolf & Dagger team outside their pink tattoo studio on Portland Road Hove

Hello from the pink shop!

Custom Tattoo Studio in Hove & Brighton

Japanese, traditional and neo-traditional tattoos and piercing, from a candyfloss-pink shop on Portland Road, somewhere between the Downs and the sea.

56 Five Star Reviews on Google

12 Years on Portland Road

If you have been down Portland Road, you have seen us. Wolf & Dagger has been tattooing Hove and Brighton since 2014 from the shop painted the colour of seafront candyfloss, with good, lasting tattoos and a door that is open to everyone, whether it is your first tattoo or your fiftieth.

Our resident artists each have their own style, from bold traditional to dark blackwork and Japanese motifs, and we regularly host guest artists too. Every summer the shop has a birthday, and we celebrate it the only way we know how: a flash day, pizza, drinks and a party into the evening.

About the Studio pull up a chair
Pink shopfront of Wolf & Dagger Tattoo at 102 Portland Road Hove
Hard to miss, easy to love

Japanese, Traditional, Neo-traditional, Custom work, Flash, Piercing, Guest artists, 102 Portland Road, Hove BN3, Since 2014

fresh off the flash wall

Tattoos & Piercing in Hove

Whatever you are after, it starts with a chat. Have a look at what we do, then send us your tattoo idea, however weird and wonderful.

Wolf & Dagger artists and friends celebrating at the studio in Hove
The gang's all here

Why Choose Wolf & Dagger

  • Twelve years in Hove. Tattooing on Portland Road since 2014.
  • 5.0 on Google. Rated five stars across 56 reviews.
  • Five resident artists. Uncle Phil, Akumashugi, Keest, El, Yeah Sure!, Inkspatters, plus regular guests.
  • Clean, chilled studio. Clients describe a clean and tidy shop with a relaxed atmosphere.
  • First timers welcome. Patient artists who talk you through everything, including aftercare.
  • LGBTQ+ friendly. Very Brighton, very us. Everyone is welcome here.

Straight From the Chair

Rated 5.0 from 56 reviews on Google. Read every Wolf & Dagger review on Google

★★★★★

“Wolf & Dagger is an absolute gem in the world of body art. Every member of the team brings a rare combination of exceptional talent and genuine humility, creating an atmosphere that’s as welcoming as it is inspiring.”

Louise McIntosh, Google review
★★★★★

“Had a chest tattoo done by El, very professional but also super friendly. Really happy with the result, great environment in the shop. Would definitely recommend”

Ethan Harford, Google review
★★★★★

“Got a piercing done by ‘gentle Jo’ who was absolutely lovely! Made me feel very calm and safe- would recommend to all first time piercers! She explained all the aftercare and was very patient and professional.”

Matty, Google review

Greetings from

Tattooing Hove, Brighton & Sussex

The pink shop sits on Portland Road, between the Downs and the sea. Clients come to us from right across the city and beyond.

  • Hove
  • Brighton
  • Portslade
  • Shoreham-by-Sea
  • Southwick
  • Worthing
  • Lewes
  • Sussex

Wish you were here! Pop in, say hi, bring your ideas. x

Wolf & Dagger Tattoo
102 Portland Road
Hove, East Sussex
BN3 5DN

Mon to Sat, 11am - 6pm

Finding the Pink Shop

Head along Portland Road and look for the building that looks like it has been dipped in candyfloss. We are at number 102, open Monday to Saturday from 11am to 6pm.

Get directions and contact details

Got an Idea? Let's Draw It.

Tell us what you have in mind and which artist you would like. We will get back to you to talk it through and get you booked in.

no idea too weird

Book a tattoo, Hove, Brighton, Flash days, Walk-ins on flash days, Piercing, Guest spots, Everyone welcome, Since 2014